Who is Telling Your Story?

A Specialized Approach to Communication for Coatings, Polymers and Industrial Automation

When you communicate externally, whether it is through an ad, your Web site, or a news release, you are potentially speaking to every customer you have – and every potential customer in your industry. Who you choose to help tell that story matters. You should hold them, whether they are internal or with an agency, to the same standards as your sales team or anyone else you would put in front of a customer. They need to understand your industry, products, competitors and business differentiators.

Crisp Public Relations focuses exclusively on the coatings, polymers and industrial automation industries. We read the blogs and magazines you read. We follow the companies and people you follow on social media. We make important contacts and continually learn about the topics you care about. We do everything we can to become a part of the industry you work in.

Crisp Public Relations brings critical focus and expertise to your marketing communication – whether you are a manufacturer or a marketing communication agency looking to expand your capabilities.

If this sounds like a good fit for your business, contact Crisp Public Relations today.

Planning

Custom planning and competitive positioning.

Copywriting

Content developed from deep industry expertise.

Media Relations

Media and industry relations through our deep relationships.

Program Management

Pulling together the best resources efficiently.

Recent News And Blogs

  • “
    Mike and the team he brings together for us do more than just write copy, produce videos and promote products. Their experience and understanding of the paint and coatings industry – and relationships throughout the global community – help them offer unique value, insight and counsel across many aspects of our day-to-day business.
    ”
    Eric Dumain
    Global Marketing Director, Coating Resins, Arkema
  • “

    My professional connection with Mike began while I was serving as an editor of a coatings industry trade magazine. When our publication needed contributions from industry authorities, I knew that I could always count on Mike to provide access to top experts who detailed the technology advancements that captured the attention of our readers.

    Mike’s in-depth knowledge of the coatings industry and insights into how his client’s products contribute to that industry ensured that his clients had the greatest exposure – not just in our publication but by the leading communication channels in the industry. Even more, I appreciated his strong professional ethics and was impressed with his amazingly patient, always good-natured personality.

    ”
    Pat Ziegler
    Former editor-in-chief, CoatingsTech
  • “
    While working for a global Fortune 500 company, I collaborated with Mike on the launch of a variety of innovative industrial products. Mike provided highly impactful, integrated PR and marketing communications strategies that used leading-edge communications technologies with a keen focus on measurable results.
    ”
    Dan Taylor
    President, Taylor'd Communications LLC
  • “

    In digital advertising, and especially in b2b marketing, custom content is critical to getting the right message to the right person at the right point in their customer journey. At globalHMA, we focus on digital strategy and campaigns for heavy industry clients such as chemical companies and industrial equipment companies.

    Crisp Public Relations helps up create meaningful campaigns that meet the needs of customers in specific industries by providing content that assists them in their customer journey and is appropriate for the channels in which it appears. Mike understands not only the subject matter, but he hones the content to cut through today’s message clutter.

    ”
    Drew Dorgan
    globalHMA
  • “
    Mike’s skills are multi-faceted, and he adds real value to our service offerings for clients. We enjoy working with him as he offers experience and professionalism mixed with an easy-to-do-business-with vibe.
    ”
    Dana Cogan
    Partner, Carabiner Communications