Getting Started

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Is Crisp Public Relations the Right Solution for Your Company?

Chemistry Lab

We understand that Crisp Public Relations may not be the right fit for most companies looking for marketing communication support. Our philosophy is to match you with true experts who specialize in talking to the people you care about in your industry.

And that starts with me (Mike Crisp). I have found the industries and applications where I can bring the passion and focus needed to do the job properly. If you are a company working with coatings, polymers or industrial automation, I am likely a good fit for you.

But, even if you are not, we should still talk. With an extensive network of professionals across many different industries, I can likely recommend the right resource for your needs – depending on the industry you serve.

To learn more, please contact me here.

Aligning with Your Goals

Good strategy isn’t a document you put in a drawer and pull out once a year. It is an ongoing mindset – aligned to business goals – that adapts in real time to changes in the environment. With that philosophy in mind, I immerse myself in your culture – your products, people and industry. I read the blogs and magazines you read. I follow the companies and people you follow on social media. I continually learn about the topics you care about. I become a part of the industry you work in.

As an extension of that process, I work with you to develop communication goals that support your business objectives, from individual product sales to branding.

That approach takes time – and limits the industries I serve – but it gives me the tools needed to support your goals in meaningful ways, from branding to thought leadership to storytelling to lead generation to old-fashioned “beer and a handshake” networking.

 

Ongoing Activity and Evaluation

Again, good strategy and tactical execution are not independent concepts.  All industry changes at both the macro and micro levels. Effective communication activity requires flexibility aligned to both business – and individual opportunity – goals. To do that effectively, you need a partner and resource that can match your well define business objectives with the ever changing nature of the market.  Once we have a program direction established, I will work with you – on a virtually daily basis – to make sure the message your company delivers to the industry is effective and profitable for your business.

Contact me today to learn more.

  • “
    Mike and the team he brings together for us do more than just write copy, produce videos and promote products. Their experience and understanding of the paint and coatings industry – and relationships throughout the global community – help them offer unique value, insight and counsel across many aspects of our day-to-day business.
    ”
    Eric Dumain
    Global Marketing Director, Coating Resins, Arkema
  • “

    My professional connection with Mike began while I was serving as an editor of a coatings industry trade magazine. When our publication needed contributions from industry authorities, I knew that I could always count on Mike to provide access to top experts who detailed the technology advancements that captured the attention of our readers.

    Mike’s in-depth knowledge of the coatings industry and insights into how his client’s products contribute to that industry ensured that his clients had the greatest exposure – not just in our publication but by the leading communication channels in the industry. Even more, I appreciated his strong professional ethics and was impressed with his amazingly patient, always good-natured personality.

    ”
    Pat Ziegler
    Former editor-in-chief, CoatingsTech
  • “
    While working for a global Fortune 500 company, I collaborated with Mike on the launch of a variety of innovative industrial products. Mike provided highly impactful, integrated PR and marketing communications strategies that used leading-edge communications technologies with a keen focus on measurable results.
    ”
    Dan Taylor
    President, Taylor'd Communications LLC
  • “

    In digital advertising, and especially in b2b marketing, custom content is critical to getting the right message to the right person at the right point in their customer journey. At globalHMA, we focus on digital strategy and campaigns for heavy industry clients such as chemical companies and industrial equipment companies.

    Crisp Public Relations helps up create meaningful campaigns that meet the needs of customers in specific industries by providing content that assists them in their customer journey and is appropriate for the channels in which it appears. Mike understands not only the subject matter, but he hones the content to cut through today’s message clutter.

    ”
    Drew Dorgan
    globalHMA
  • “
    Mike’s skills are multi-faceted, and he adds real value to our service offerings for clients. We enjoy working with him as he offers experience and professionalism mixed with an easy-to-do-business-with vibe.
    ”
    Dana Cogan
    Partner, Carabiner Communications