Services

Paint factory - paint-production

Planning and Competitive Positioning

Crisp Public Relations will work with your marketing team to research, develop, implement and evaluate a full marketing communication plan that meets the needs of your business in the industries you serve. I do not believe in cookie-cutter or “turnkey” programs that likely mirror your competitors messaging and activity. Together, we will develop a realistic program that communicates your unique value to the audiences you care most about in the most cost-efficient way possible.

Media and Industry Relations

Becoming a part of a client’s industry and culture is about more than understanding the jargon. It is about maintaining professional relationships with the people that lead your industry. That can include media editors and publishers, as well as association executives, distributors and, where appropriate, your customers. I have been building these relationships in the coatings, polymer and industrial automation industries for more than 20 years – relationships that bring real value to the companies I work with.

Content Development and Copywriting

After establishing a strategy, many large agencies will then turn to junior level employees to handle the words telling your company’s story. That can – and often does – result in a disconnect between planning and execution. With Crisp Public Relations, your story is told by someone who has taken the time to learn your industry and business – and that understands your goals and strategies (and when those goals and strategies need to change).

Examples include:

  • Online and Social Media Content
  • News Releases
  • Newsletters
  • Advertising
  • Video and Multimedia
  • Email and Direct Communication
  • Much More

Program Management and Partnerships

Where necessary, I have the potential partners needed to offer everything a full-service agency can bring to the table, including branding support, graphic design, social media, Web and online design, event management, telemarketing and lead nurturing.  Each brings the same dedication to immersion and industry learning that I do. Further, these services are offered to my client at cost, with zero markup from Crisp Public Relations.

  • “
    Mike and the team he brings together for us do more than just write copy, produce videos and promote products. Their experience and understanding of the paint and coatings industry – and relationships throughout the global community – help them offer unique value, insight and counsel across many aspects of our day-to-day business.
    ”
    Eric Dumain
    Global Marketing Director, Coating Resins, Arkema
  • “

    My professional connection with Mike began while I was serving as an editor of a coatings industry trade magazine. When our publication needed contributions from industry authorities, I knew that I could always count on Mike to provide access to top experts who detailed the technology advancements that captured the attention of our readers.

    Mike’s in-depth knowledge of the coatings industry and insights into how his client’s products contribute to that industry ensured that his clients had the greatest exposure – not just in our publication but by the leading communication channels in the industry. Even more, I appreciated his strong professional ethics and was impressed with his amazingly patient, always good-natured personality.

    ”
    Pat Ziegler
    Former editor-in-chief, CoatingsTech
  • “
    While working for a global Fortune 500 company, I collaborated with Mike on the launch of a variety of innovative industrial products. Mike provided highly impactful, integrated PR and marketing communications strategies that used leading-edge communications technologies with a keen focus on measurable results.
    ”
    Dan Taylor
    President, Taylor'd Communications LLC
  • “

    In digital advertising, and especially in b2b marketing, custom content is critical to getting the right message to the right person at the right point in their customer journey. At globalHMA, we focus on digital strategy and campaigns for heavy industry clients such as chemical companies and industrial equipment companies.

    Crisp Public Relations helps up create meaningful campaigns that meet the needs of customers in specific industries by providing content that assists them in their customer journey and is appropriate for the channels in which it appears. Mike understands not only the subject matter, but he hones the content to cut through today’s message clutter.

    ”
    Drew Dorgan
    globalHMA
  • “
    Mike’s skills are multi-faceted, and he adds real value to our service offerings for clients. We enjoy working with him as he offers experience and professionalism mixed with an easy-to-do-business-with vibe.
    ”
    Dana Cogan
    Partner, Carabiner Communications